Our history
A classic story about how Fruittella started, is continuously perfecting the unmistakable fruity taste and more!
1990
TOO JUICY BY FARFruittella airs a TV Advert that's just too Juicy.
2017
A NEW DESIGNFruittella's iconic packaging gets a fresh look and feel
2019
THE POWER OF YES!Fruittella introduces its shiny new brand positioning: The Power of Yes.
Highlighting the many reasons you can say ‘yes’ to Fruittella.
2019
VEGAN FRIENDLY GUMMIESFruittella launches a tasty range of playful gelatine free jellies that are vegetarian and vegan friendly.
2021
A NEW DESIGNFruittella revitalises packaging designs to show we’re rooted in fruit and naturalness.
2022
Welcome to the world of CuriositiesEach pack of Fruittella Jellies explores the weird and wonderful worlds, where fish taste of fruits, and snow-capped icebergs are home to juicy treats.
We are launching two worlds: By the Sea and In the Snow, and there are plans to expand to many more.
